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01 Simple automation builder
Answer four questions, ship a flow
Pick what happens, what they say, and what you reply. A live phone preview shows exactly what they will see.
Build the exact DM conversation that sells, with drag and drop and no code. Decide what happens after every comment, story reply and keyword, qualify the lead with the right questions, and send them to checkout or your calendar without writing a line of code.
BooSend is chosen as the tool to automate sales on social media by your favorite content creators, Influencers and Industry experts not because it saves them thousands (which it does...), but because it's the only tool that lets you build automations that actually feel human and complete the whole process!
Pick the builder that matches how much control you want. All three produce the same flow underneath, so you can start simple and open the canvas later.
Pick what happens, what they say, and what you reply. A live phone preview shows exactly what they will see.
Add checks, waits, voice notes and hand-offs to your team - drag the blocks, draw the lines, done.
Say it in plain English - to BooSend's AI or your own. It builds the flow, saves it and switches it on.
BooSend helps you stay connected, create, and share - with the power of AI, all in one place.
A comment, a DM, a story reply or a new follower. Match a keyword, or let AI read what they mean.
InstagramComment · DM · Story replyLive comment · New follower 
WhatsAppAny message · keyword · intent 
TelegramBot message · keyword · intent Web chatWidget on your own site Text, buttons, a link, a photo - or a voice note in your own cloned voice.
InstagramDM with up to 3 buttonsPublic comment reply first WhatsAppText · media · voice note TelegramText · media · voice note 
VoiceElevenLabs · MiniMax · Inworld 
EmailGmail · Outlook · ZorroMail Did they reply? Do they follow you? Each answer takes its own path - or waits, or splits to test.
Tags the lead, moves their stage, pings your team, updates the CRM - or hands them to an AI phone call.
SlackChannel or DM notification 
DiscordChannel or user notification 
Vapi / RetellMake a call · transcript · evaluate 
n8n / MakeSend, or send & receive values back 
CRMsAttio · GoHighLevel · Airtable · Kit 
marco_fit Follow Comment LINK and I'll DM you my free 7-day meal plan 🥗
♫ marco_fit · original audio
Add a comment for marco_fit… Reply came inThey follow your accountAsked about coachingCoaching sales agent
Comment · “LINK” ✦ Auto-replies AI decisions Syncs with your tools Matched in 0.4s 
BooSend is a Claude connector. Describe the flow in plain English and Claude builds the real graph in your account.
A comment-to-sale flow, built in front of you. Simple: answer the builder’s questions. Advanced: reply to the comment, check whether they follow you, ask them to follow or carry on, drop a voice note in your voice, and close.
Answer a few questions, BooSend writes the flow. Live in five minutes.Watch the flow come together, one step at a time.
Real flows creators run every day. Pick the one closest to yours, try it in your account in one tap, and edit any block.
They comment “GUIDE”, get a public reply and the guide in their DMs, and their email lands in Kit.
Comment · keyword Try it now One agent with a specialist per topic - pricing, objections, booking - closes the conversation on a booked call.
DM · AI intent Try it now Reply 🔥 on a story and get a voice note in your cloned voice, then the link - before they close the app.
Story reply · emoji Try it now Everyone who comments is entered - but only if they follow you. Non-followers get asked, spam gets deleted.
Comment · next post Try it now The extractor pulls brand, budget and deliverables from the DM; real offers go to a teammate, the rest get a polite no.
DM · AI intent Try it now A “price?” comment gets an answer from your live Shopify catalogue, the product link, and a staged buyer.
Comment · “price” Try it now Every reply to the question sticker is answered from your knowledge base, in your tone, and tagged by topic.
Story reply · any Try it now Order status, returns and sizing get answered; anything about refunds is handed to a person with the thread attached.
DM · keywords Try it now Comment “CALL”, answer one qualifying question, pick one of two slots - confirmed on your calendar with a Slack ping.
Comment · “call” Try it now With BooSend, you remove the need for external automation tools. We directly integrate with all of your business platforms, and everything that BooSend does can be automatically reflected across them (booking calls, updating CRM, sending emails, getting notifications, and even making AI calls). And if we don't have your integration, we will build it, and it will be live in 7 days.
Use BooSend's drag and drop automation builder to effortlessly build conversational automations!
Automate Entire Conversations
Click To Learn More
Automate sending voice notes with your voice clone
Click To Learn More
Automate selling with IG Stories
Click To Learn More
BooSend's AI CRM lets you manage leads across channels, with the power of AI
Click To Learn More
Set up internal notifications so you never miss a lead
Click To Learn More
Set up internal notifications so you never miss a lead
Click To Learn More
Use BooSend's drag and drop automation builder to effortlessly build conversational automations!
Automate Entire Conversations
Click To Learn MoreAutomate sending voice notes with your voice clone
Click To Learn MoreAutomate selling with IG Stories
Click To Learn MoreBooSend's AI CRM lets you manage leads across channels, with the power of AI
Click To Learn MoreSet up internal notifications so you never miss a lead
Click To Learn MoreSet up internal notifications so you never miss a lead
Click To Learn MoreBest For Early Stage Creators
$153/year Saving 15%
Start 7 Days FreeBest For Creators & Businesses Wanting More
$261/year Saving 29%
Start 7 Days FreeEverything in Explorer, plus:
Best For Teams Scaling Across Every Channel
$351/year Saving 35%
Start 7 Days FreeEverything in Creator, plus:
Best For Brands That Want It Built & Run For Them
Contact Us
Book A CallEverything in Architect, plus:
BooSend is the exact tool my clients and I needed to sell more on Instagram. I tried ManyChat, GoHighLevel, and many others. Nothing comes close to what BooSend can do.
I just switched from ManyChat to BooSend and I'm loving it. They have a fixed cost and don't punish you for growth. I can connect many accounts, and they fixed a bug I had in 20 minutes!
BooSend is literally like everything in ManyChat & GoHighLevel but better, and so much more!
I use BooSend because I can't keep up with my DMs, and the AI agents can book appointments and ping my team in Slack!
When I first heard about BooSend, I was excited but skeptical. After trying it, I fell in love with it. It's easy to use, powerful, and way cheaper than ManyChat!
WATCH CASE STUDY I switched from ManyChat to BooSend and never looked back! It automated all of my lead magnets and has AI agents that actually close sales!
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I've tried every automation tool out there. BooSend is the only one that actually feels human and converts!
I cannot believe people are still using ManyChat for DM automation! With BooSend, we can sell so much more, and it is easier to use. I love it.
I switched myself, my agency, and my clients over from ManyChat to BooSend. My clients wish a tool like this had existed sooner.
This tool is already everything ManyChat is and more! Super excited to see what else is coming!
I have an account with 600k+ followers, and after a week, I have to say BooSend is very easy to use and intuitive. Unlike other tools that sometimes work and sometimes do not, BooSend consistently delivers results!
I've been using BooSend, and I love the predictable, honest pricing combined with the advanced AI features.
41 things creators actually ask us about - our top plan against theirs, so it is like for like. Where they genuinely have something, we say so. Scroll it.
BooSend 
ManyChat 
Chatfuel 
Zorcha 
SuperProfile BooSend helps you sell through Instagram DMs with automation and AI. Build flows for comments, stories, DMs, and live streams; send messages with buttons or AI-generated voice notes; and create AI agents that can use your calendar and other tools.
BooSend was built by a business owner for businesses of all sizes. It helps you build an automated sales process on Instagram without charging you more as your contact list grows.
BooSend can respond when someone comments, replies to a story or live stream, or sends you a DM. Use message and voice-note steps to build a conversation, or use an AI agent to answer questions, book calls, and update your CRM.
BooSend AI agents can hold conversations and use connected tools, such as Google Calendar to schedule calls, ElevenLabs to send AI voice notes, and Google Sheets to record information.
No. BooSend is designed for people without coding experience. Start with a ready-to-use template and build automations or AI agents in a beginner-friendly interface.
BooSend supports Instagram, WhatsApp, and Telegram for messaging automation. Facebook Messenger, LinkedIn, and TikTok are planned for the future.
Automations can start when someone replies to a story, comments on a post or live stream, or sends a DM. Set a keyword for each trigger, or prompt BooSend to decide which messages to respond to.
Yes. BooSend can understand incoming voice messages and send voice notes using ElevenLabs.
Yes. Create a voice message in advance, or let a BooSend AI agent send voice notes through the ElevenLabs integration.
BooSend is approved by Meta and has undergone the required reviews and testing to help keep users and accounts safe.
Yes. BooSend connects with supported CRMs so your leads can sync automatically without an extra workflow. Check the integrations list for the CRM you use.
BooSend offers Explorer at $15/month, Creator at $29/month, and Architect at $45/month when billed monthly. Enterprise is custom-priced. Every plan includes unlimited contacts, so your price does not increase as your audience grows. Review each plan's features and any usage-based charges at checkout before starting your trial.
Explorer includes 1 Instagram account. Creator, Architect, and Enterprise include unlimited Instagram accounts. Every plan includes unlimited contacts.
BooSend was founded by Marko Filipovic to make AI-powered sales automation accessible to businesses of all sizes. Its plans include unlimited contacts, so growing your audience does not increase your subscription price.
Connect your Instagram in two taps, install a template or describe one to Claude, and the next comment gets the DM you designed. Seven days free, no card.
Drag blocks, follow the wizard, or just say it to Claude.
Install a template Describe it to Claude Add an AI agentEvery Instagram surface is a trigger.
Comments → DM Story replies DM keywords & intents AI sales in the inbox
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