How To Turn Followers Into Customers: The 2025 Step-By-Step Guide For Automating Sales On Instagram
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written by Marko Filipovic | @automatewithmarko
Most business owners and creators work hard to build an audience, create content that gets engagement just to still be stuck figuring out how to get all those eyeballs to turn into customers. This is extremely common and normal, and if you are here right now the good news is that the fastest path to revenue from your content is already in your notifications, it's the people who comment and message and engage with your account.
This guide shows you how to turn everyday engagement into sales using simple DM Funnels that are fully automated, take only a few minutes to set up and once they are on they will keep bringing you new sales forever
Why Are Instagram DMs So Powerful
Over the past 5 years people have been creating social media content and have experimented dozens of different ways of getting people off of social media and turning them into customers. You have probably seen people with the famous "Link In Bio" call to action, or maybe even someone literally telling you to just go to their website.
Well here is what was found after monitoring years of creators applying these strategies: DM Funnels get over 500% higher engagement and conversion rates than traditionally telling people to visit your website, and even 200%-300% higher conversions than traditional Link In Bio Call to actions.
But how do DM Funnels convert at such drastic difference, well here is the exact science behind them: Timing: People will comment or message you ate their peak of curiosity, in that moment they want to get your product more than ever, and by every passing minute they have new content, new ideas and thoughts thrown at them. With automated DM Funnels you are able to reach your lead the exact same minute they became interested, and start the sales process while they are still hot
Trust: Customer Trust skyrockets when they are engaging with a brand 1-1, not on a website, or a viral post, but a 1-1 conversation where they can ask anything and talk openly
Friction: Instead of asking your audience to stop what they are doing (scrolling) you are telling them to engage and continue, removing all the effort out of the process. Once they see your message they will choose to engage in a conversation where they can easily be funneled to the right product
Three micro-funnels that print money
1) Comment "WORD" to get the THING
This simple funnel can be used any time you post content that helps your audience (informational/educational).
How it works: When you are done providing value to your audience (advice, tip, strategy, tool, etc) tell your viewers to comment a keyword like "GUIDE" if they want you to send them a guide (or any other resource). Your BooSned automation then detects that and auto-DMs them, delivers the resource, and then you can either let your resource sell them further, or you can add automated follow ups to close the sales right in the chat!
2) Story Reply Funnel
The Story Reply Funnel is known as the highest converting funnel on instagram, and it's extremely simple to set up!
Next time you are posting a story of a client testimonial, your result or a piece of advice, just add text on the screen that says "If you want ___, reply with ___"
People watching your stories are your most loyal followers, when they see this they will start replying to engage with you and get the thing, and instead of having to message everyone manually BooSend will automatically reach out to the new leads for you and send them your link or spar up a conversation!
This way you can maximize every view you get, and turn it into a new business without adding a single hour of work to your plate!
3) The Conversation Starters
Instagram has a native feature designed to boost your sales in DMs, they are conversation starters! This instagram feature allows you to give your audience preset phrases to start a chat with your int he DMs [ I want to learn from you! ] [ Where can I get your merch ] [ Are you open to collaborations ]
This allows your audience to immediately tell you what they need, and then you can have BooSend automatically engage and sell them on your products right when they are interested
How Do You Get Your DM Funnel Set Up With BooSend?
If you are trying to set up your Instagram DM Funnel BooSend makes it super easy!
To get started with your Comment ___ to get ___ funnel you want to locate the Comment to Lead Magnet template within BooSend. Click Import and this will automatically import the automation for you!
Than you want to click on the Trigger and set up your Keyword. This is what users will comment to get the resource!
After this all you have to do now is go to the last Send Message node, and change the button link to the link of your resource!
If you want to customize message text you can simply click on it and re-type it!
And you can follow this exact same process with the Story To Lead Magnet and Inbox Watcher templates!
How much does BooSend cost? Well the great news is BooSend has a simple $29/m plan that gives you access to all of the advanced features of boosend, across up to 3 different instagram accounts!
To sign up and try it for free click right here!