BooSend x MiniMax Integration Is LIVE: Send AI Voice Notes at a Fraction of the Cost
written by Marko Filipovic • December 27, 2025Voice messages have become one of the most personal and effective ways to communicate inside Instagram DMs. When someone hears a voice reply instead of reading text, the conversation feels more natural and closer to real human interaction. This has made AI generated voice notes increasingly popular inside DM automations.

The Problem With AI Voice Notes (Until Now)
Voice notes convert. Period.
We've seen it with our ElevenLabs integration, when your DM Automation sends a personalized voice note instead of plain text, reply rates go through the roof. There's something about hearing a voice that breaks through the noise in someone's DMs.
But here's the thing... ElevenLabs isn't cheap.
For creators and business owners sending hundreds (or thousands) of voice notes per month, the costs add up fast. And we're not in the business of gatekeeping features behind insane price tags. That's not what BooSend is about.
Meet MiniMax: Same Quality, Fraction of the Cost
MiniMax just climbed its way to the top of the global leaderboards for text-to-speech quality beating both ElevenLabs AND OpenAI in blind listening tests. This isn't hype. It's data from Artificial Analysis Speech Arena and Hugging Face TTS Arena.
Here's what matters to you:
Up to 75% cheaper than ElevenLabs for equivalent quality
30+ languages supported out of the box
Voice cloning with just 10 seconds of audio
Ultra-low latency perfect for real-time DM conversations
The Speech-02-HD model runs at roughly $50 per million characters compared to ElevenLabs' $100+ per million. Do the math. That's real money staying in your pocket.
How It Works in BooSend
If you've used our ElevenLabs integration before, you already know how this works. The setup is nearly identical:
Connect your MiniMax API key in BooSend

Drag out from the Tools connector for the AI Agent and add MiniMax as a Tool

Pick a voice (or clone your own)

And now your Agent Is Ready to send voice notes!
How to Get Your MiniMax API Key (Takes 2 Minutes)
Getting your MiniMax API Key is super simple and only takes a few seconds!
Step 1: Create a MiniMax Account
Head over to platform.minimax.io and sign up.
Step 2: Navigate to API Keys
Once you're logged in:
1. Click on Settings in the left sidebar
2. Select API Keys
3. Click "Create New Secret Key"
Step 3: Copy Your Key
Give your key a name (something like "BooSend Integration"), click Create, and then immediately copy the key.
⚠️ Important: MiniMax only shows your API key ONCE. If you don't copy it, you'll have to create a new one. Save it somewhere secure.
Step 4: Connect in BooSend
Jump into your BooSend dashboard:
1. Go to your AI Integrations Page
2. Find the MiniMax Integration and click manage Integration
3. Paste your API key
4. Save and you're done
That's it. Your BooSend account is now ready to send voice notes powered by MiniMax.
Conclusion:
The biggest advantage this integration brings is flexibility. If you already prefer ElevenLabs for its voices, you can continue using it. But if your priority is cost efficiency without sacrificing a natural voice experience, MiniMax gives you the option to scale your voice note usage without scaling your expenses at the same rate.
With the BooSend's MiniMax integration now live, voice driven conversations inside Instagram DMs become more affordable and sustainable for daily use, helping your automations feel more personal while keeping your costs predictable and manageable.