Automate Safely: Choose Meta Approved Service Providers
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written by Marko Filipovic | @automatewithmarko
Your Instagram account is your business. It's where people hear about you, it's where they find your services and where they engage! BUT, one wrong move with automation, and you could lose everything you've built, your audience, your revenue stream, your brand presence, just because a company decided to take a shotcut. That's not a risk worth taking, let's talk about it!
The Hidden Danger of Unapproved Automation Tools
Here's what most creators and business owners don't realize: not all Instagram DM automation tools are created equal. In fact, many of them operate in a gray area that puts your account at serious risk of being banned, restricted, or shadowbanned by Meta.
When Instagram opened up DM automation to businesses, they did it with strict guidelines, documentation and rules. Meta even created an official approval process for automation providers to ensure they follow platform rules, respect user privacy, and maintain the integrity of the Instagram experience.
Here's the problem: The Approval From Meta to Become a Meta Tech Provider is a an extremly long, tideous process that most companies spend months, some years to complete and in the end they still get denied. Good provides go until they get approves but they danger comes when they use workarounds, unofficial APIs, or methods that directly violate Instagram's Terms of Service. And when Meta catches on? Your account pays the price.
What Does It Mean To Follow Meta Guidelines
Meta's approval process exists for a reason. Approved providers like BooSend have to meet strict requirements, and have been inspected by meta to make sure they do so:
- ✅ Official APIs Only: No workarounds, no extra features or side doors, as a Approved Meta Tech Provider you must use only The Approved API's accross your whole app.
- ✅ Follow Rate Limits: We respect Meta's rate limit's and follow their rules for who we can message and when, preventing spam and account shutdown.
- ✅ Approved Entry Points Only: We use only Meta-approved triggers and actions (story replies, post comments, keyword triggers) in a way that directly complies with platform rules.
- ✅ Regular Compliance Audits: Meta-approved providers undergo ongoing reviews to maintain their status
When you choose a Meta-approved provider, you're not just getting automation you're getting protection and peace of mind for your business.
The Real Cost of "Cheap" Automation
Some business owners choose unapproved tools because they're cheaper or offer more "features." But here's the reality:
Cheap automation or Non-Meta Approved features that get your accounts banned isn't cheap—it's catastrophic.
Think about what you'd lose:
- Years of audience building
- Thousands of followers and engaged customers
- Your primary sales channel
- Your brand reputation
- Months of revenue while you try to recover
Compare that to the cost of a Meta-approved tool like BooSend at just $29/month. The choice is obvious.