BooSend VS Tidio: DM Automation In 2025
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written by Marko Filipovic | @automatewithmarko
When Tidio entered the Instagram DM automation space, they brought something different to the table: a unified inbox experience. Known primarily for their live chat and customer service tools, Tidio positioned themselves as the all-in-one solution for businesses wanting to manage conversations across multiple channels — email, live chat, Messenger, and Instagram — all from one dashboard. See Meta's official Instagram Messaging docs for how compliant messaging works.
The Tidio Promise (And Its Problems)
Tidio's strength has always been online customer support. Their live website chat widget, support ticketing system, and multi-channel inbox work well for support teams managing inbound queries. When they added Instagram DM automation, it seemed like a natural extension...
But here is where the problems started coming up! Tidio built Instagram automation as a feature, not a foundation.
The result? A platform that feels like it's trying to do everything but excels at nothing specific. The automation builder is clunky compared to dedicated tools like BooSend and ManyChat. And the pricing? It scales fast—especially when you factor in the cost of their Lyro AI add-on, which is essential for any real sales automation work.
And when it comes to scaling past basic comment replies, delivering lead magnet's, or anwsering basic questions, Tidio's Instagram automation lacks the depth that serious Sales Automations need. No advanced AI agents. Limited webhook support and tool support. Both features and user experience assumes you're running a small support team, not scaling a lead generation or sales machine. BooSend was built for business owners who want Instagram DMs to drive revenue.
Here's the difference:
Tidio gives you a unified inbox and basic automation. It's great if you need a support tool that happens to include Instagram. But if your goal is to qualify leads, book calls, deliver content, and close deals through DMs—you'll hit walls fast.
BooSend is purpose-built for Instagram DM automation that converts. We designed it from the ground up, from years of actual experience using platforms like ManyChat to build sales systems, to help businesses turn DM conversations into actual sales without any road blocks in their way!
Why BooSend Wins for Businesses
AI Agents That Actually Work Tidio's Lyro AI is a basic chatbot that needs constant training and still misses context and ability to interact with your internal tools. BooSend's AI Agents are built to handle complex workflows: qualify leads based on your criteria, route conversations intelligently, book appointments directly into your calendar, deliver digital products, and log everything to your CRM without you touching a single message.
Pricing That Makes Sense
Tidio starts cheap but scales aggressively. Want AI? That's an add-on. Need more conversations? Pay per operator seat. Want advanced features? Upgrade to their $499/month plan (see Tidio pricing). BooSend offers one simple plan: $29/month. Everything included. All AI features. All advanced automations. No hidden costs. No punishment for growing.
Built for Builders
Tidio's automation builder feels like an afterthought limited triggers, basic logic, and a UI designed for simple support flows. BooSend's builder is intuitive but powerful. Zero experience? You can still build advanced systems in minutes. Power user? You have the flexibility to create complex, multi-step automations with conditional logic, Webhooks, Conversational Flows, AI decision-making, MCPs and more!
Integrations That Matter
Tidio connects to email and basic CRMs. BooSend goes deeper: webhooks, MCP integrations, calendar syncing, payment processors, voice message delivery, and direct CRM logging. Your AI Agents can access the tools they need to close the loop—not just collect information.
Compliance You Can Trust
Tidio has faced scrutiny for how they handle Instagram automation compliance. BooSend is 100% Meta-approved with compliance baked into every feature. We use only approved entry points, respect rate limits, and follow best practices so your account stays safe while you scale. Learn more in Meta's platform policies.
The Bottom Line
If you're running a customer service team and need a unified inbox with light Instagram automation, Tidio might work. But if you're a business owner, agency, or creator who wants Instagram DMs to be a revenue channel not just a support channel, BooSend is the clear choice.
We're not trying to be everything. We're focused on one thing: making Instagram DM Sales automation simple, powerful, and profitable for everyone.
Let's Compare
- MultiChannel
- Conversational Workflows
- Advanced AI Agen't
- Easy To Track Affordable Pricing
- Pre-Loaded With Advanced Templates
- Unlimited Contact's & Dm's
- LifeTime Plan Available
Choose The Right Platform
Seamless Integration
BooSend Agents connect to all your favorite tools seamlessly through MCP servers. They can find data, update it, book calls, and complete tasks for you.
No difficult connections. No complicated setups. Simply connect your accounts and choose which tools your agents should use!
Give them access to your CRMs, calendars, websites, or anything in between, and they will work like a real employee inside your DMs!
Simple & Unbeatable Pricing
BooSend's pricing was created with you, the business owner, in mind... We don't charge you extra for any features, no gatekeeping! We don't charge you for growth—you can store unlimited contacts and talk to unlimited leads! And AI... well, of course you only pay for what you use! Pricing plan made perfect (or so our customers think)
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