BooSend VS OnlySocial: DM Automation In 2025
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written by Marko Filipovic | @automatewithmarko
OnlySocial entered the market as a multi-platform social media management tool that also offers Instagram DM automation. At $49/month, they positioned themselves as an all-in-one solution combining content scheduling, analytics, and chatbot automation across 15+ social platforms. On paper, it sounds great. In practice? It's a classic case of trying to be everything to everyone and that dilutes what matters most for DM automation.
The All-in-One Problem
Here's what OnlySocial actually is: a social media scheduling platform with DM automation tacked on as a feature. They spread their focus across content calendars, post scheduling, analytics dashboards, media libraries, RSS feeds, and multi-platform posting. DM automation is just one piece of a much larger puzzle, which means it doesn't get the deep innovation and attention it deserves.
BooSend took the opposite approach. We built a tool specifically for Instagram DM automation, and our entire roadmap is dedicated to making it smarter, faster, and more powerful. Every feature we add, every update we ship, every integration we build it's all focused on one thing: helping you convert DMs into revenue.
AI That Actually Does the Work
OnlySocial offers automated responses to Story replies, mentions, and reactions with customizable templates. You can set up a drag-and-drop chatbot that sends pre-written messages based on keywords. It's functional, but it's not intelligent. It's automation in the most basic sense trigger and response, nothing more.
BooSend's AI Agents are different. They don't just respond to messages, they qualify leads, route conversations, book appointments, deliver content, and log everything to your CRM without you lifting a finger. Through webhook and MCP integrations, our agents have access to your calendars, CRMs, email systems, payment processors, and even voice messages. They understand context and intent, not just keywords. They handle complex workflows that would take hours to build manually in other platforms.
Integrations That Actually Matter
OnlySocial's integrations are focused on social media platforms. You can connect Instagram, Facebook, TikTok, LinkedIn, and a dozen other networks for scheduling and posting. That's useful if you're managing a social media calendar. It's not useful if you're trying to run a business through your DMs.
BooSend connects to what actually matters for revenue: your CRM, your calendar, your payment processor, your email system, your communication tools. Our webhook and MCP integrations, calendar syncing, payment processors, voice message delivery, and direct CRM logging let AI agents access your entire tech stack so they can do real work, not just send messages. When a lead books a call through your DMs, BooSend can add them to your CRM, send a confirmation email, create a calendar event, and trigger a follow-up sequence all automatically.
OnlySocial will help you respond to DMs faster. BooSend will help you turn those DMs into paying customers.
The Bottom Line
OnlySocial is a decent choice if you need an all-in-one social media management platform with basic DM automation as a bonus feature. But if Instagram DM automation is critical to your business—if you need AI that actually converts, integrations that actually work, and pricing that doesn't punish growth—BooSend is the clear winner.
BooSend was built by a business owner, for business owners. We kept everything people loved about the original DM automation tools (speed, simplicity, ease of use) and rebuilt the rest around what actually drives revenue: intelligent AI agents, seamless integrations, and transparent pricing.
Let's Compare
- MultiChannel
- Conversational Workflows
- Advanced AI Agen't
- Easy To Track Affordable Pricing
- Pre-Loaded With Advanced Templates
- Unlimited Contact's & Dm's
- LifeTime Plan Available
Choose The Right Platform
Seamless Integration
BooSend Agents connect to all your favorite tools seamlessly through MCP servers. They can find data, update it, book calls, and complete tasks for you.
No difficult connections. No complicated setups. Simply connect your accounts and choose which tools your agents should use!
Give them access to your CRMs, calendars, websites, or anything in between, and they will work like a real employee inside your DMs!
Simple & Unbeatable Pricing
BooSend's pricing was created with you, the business owner, in mind... We don't charge you extra for any features, no gatekeeping! We don't charge you for growth—you can store unlimited contacts and talk to unlimited leads! And AI... well, of course you only pay for what you use! Pricing plan made perfect (or so our customers think)
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