BooSend VS ManyChat: DM Automation In 2025
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written by Marko Filipovic | @automatewithmarko
In 2021 ManyChat, a platform known for building Telegram and Messenger bots, announced their newest feature Instagram DM Automation. As an old crowd favorite they took over the market by storm as the 1st Meta Verified DM Automation Provider for businesses. But over the years instead of innovating and improving, all ManyChat has done is rise their pricing, punishing users for growing their online presence!
Rise of Alternatives
As people were complaining more and more and asking for new features, more platforms started coming out, such as Tidio, OnlySocial, Chatfuel and more.
Result: Most got shut down for not following Meta's policies and the ones that do manage to get and stay approved don't yet seem to have understood the #1 reason users loved ManyChat In the first place - the seamless ease of use that allowed anyone regardless of experience to build DM Automations
BooSend VS ManyChat
ManyChat was the pioneer. It made IG DMs accessible with prebuilt triggers and a visual builder—and that changed the game. But over time it became outdated and profit-focused: contact-based pricing that punishes growth, AI locked behind add-ons, and slow delivery on the features power users kept asking for.
BooSend is the next chapter—built by a business owner, for business owners. We kept everything people loved (speed, simplicity, Meta-approved automations) and rebuilt the rest around outcomes, not upsells.
Why BooSend wins for operators
- AI Agents that do the work: Qualify → route → book → deliver → log to your CRM—without you babysitting flows.
- Simple Pricing: BooSend offers 1, $29/month subscription that provides you everything include all the advanced and AI Features.
- Seamless User Experience: BooSend has created an intuitive building process making it so people with 0 experience can built advanced systems.
- Webhook & MCP integrations: Give Agents access to calendars, CRMs, email, payments, voice messages so that they can do ALL the work.
- Compliance by design: 100% Meta-approved entry points and best-practice limits baked in.
Side By Side Comparison
- MultiChannel
- Conversational Workflows
- Advanced AI Agen't
- Easy To Track Affordable Pricing
- Pre-Loaded With Advanced Templates
- Unlimited Contact's & Dm's
- LifeTime Plan Available
Choose The Right Platform
Seamless Integration
BooSend Agents connect to all your favorite tools seamlessly through MCP servers. They can find data, update it, book calls, and complete tasks for you.
No difficult connections. No complicated setups. Simply connect your accounts and choose which tools your agents should use!
Give them access to your CRMs, calendars, websites, or anything in between, and they will work like a real employee inside your DMs!
Simple & Unbeatable Pricing
BooSend's pricing was created with you, the business owner, in mind... We don't charge you extra for any features, no gatekeeping! We don't charge you for growth—you can store unlimited contacts and talk to unlimited leads! And AI... well, of course you only pay for what you use! Pricing plan made perfect (or so our customers think)
Trial
PRO
LIFETIMEAvailable for first 1000 users only